The Work Yasmine Djellal NPP FAQ Work With Us
Strategic communications advisory

We build narrative strategies for
leaders who shape lasting outcomes. organizations in the Global South. the grassroots ideas that deserve a global stage. the organizations that can't afford to lose the narrative.

Our Purpose

We exist for organizations with true missions.

TCC works with institutions, businesses, and changemakers whose common thread is a genuine mandate for positive change and lasting impact.

Communications and narrative matter more than ever for the organizations shaping policy, driving business, and building change worldwide. The ones that communicate their work with clarity and conviction are the ones that secure mandates, build influence, and shape outcomes. TCC delivers the strategy and action plans to make that happen, built from real understanding of how these organizations operate and where narratives are won.

TCC takes on a small number of engagements each year. We work exclusively where the mandate is genuine, the mission is real, and the change being built is positive. Selection is real, and alignment matters more than the contract.

The Work

Four engagements. Each one built for institutions where the mandate is real and the mission is genuine.

01

Strategic Counsel

An ongoing embedded advisory relationship covering narrative strategy, institutional positioning, stakeholder messaging, crisis navigation, and reputational advisory. Senior access. No handoffs. No junior teams.

Retainer
02

Narrative Architecture

Foundational story work for organizations at a turning point. A complete narrative framework, message hierarchy by audience, positioning strategy, and a language system your institution can use consistently.

Project
03

Principal Voice

Senior leader communications for ministers, executives, institutional heads, ambassadors, and policy voices. Speeches, keynotes, op-eds, thought leadership, and high-stakes preparation.

Retainer or Project
04

Research & Insights

Knowing who controls the current story is where strategy begins. Public opinion and sentiment research, narrative landscape analysis, stakeholder mapping, and policy monitoring for impact-driven institutions worldwide. Intelligence that puts institutions on offense.

Bespoke
Editorial Work

The Narrative Power Project

Mapping influence in the multipolar era. Five essays on narrative power, the persuasion gap, and who controls the global story now.

01 You Didn't Lie. You Just Never Told the Truth Either. 02 The Persuasion Gap: Why the Organizations with the Best Evidence Keep Losing the Argument 03 No Women in the Room 04 The Man Who Killed USAID Just Landed in Beijing: What the Trump-Musk China Summit Reveals About the Fracture in Western Narrative Power 05 Who Controls the Words Controls the World
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Ready to build communications that hold under pressure?

Reach us at desk@thirdculturecomms.com

Work With Us